Apple agrees to pay iPhone owners $250 million for not delivering AI Siri

The proposed settlement in a class action lawsuit will get some cash back to people who bought the iPhone 16 lineup and the iPhone 15 Pro.

Image: Cath Virginia / The Verge

Apple has agreed to pay $250 million to settle a class action lawsuit that accused it of misleading customers about the availability of its Apple Intelligence features. The proposed settlement would apply to people in the US who purchased all models of the iPhone 16 and the iPhone 15 Pro between June 10th, 2024 and March 29th, 2025.

People who submit qualifying claims can receive $25 for each eligible device, “which may decrease or increase up to $95 per device, depending on claim volume and other factors,” according to Clarkson Law Firm, the legal team behind the class action lawsuit.

The settlement will resolve a 2025 lawsuit, alleging Apple’s advertisements created a “clear and reasonable consumer expectation” that Apple Intelligence features would be available with the launch of the iPhone 16. The lawsuit claimed Apple’s products “offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance.”

In a statement to The Verge, Apple spokesperson Marni Goldberg said the company “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.” You can read Apple’s full statement at the bottom of this article.

Apple previewed a series of AI-powered features coming to its iPhones during its June 2024 Worldwide Developers Conference, including a more personalized Siri. But when the iPhone 16 launched in September, Apple labeled it as “built for Apple Intelligence,” as it lacked many of the capabilities it teased months earlier.

Apple denied any wrongdoing. Here’s the company’s full statement: